‘A convenience store is a forcibly normalized environment.’
Sayaka Murata

Convenience Store Woman is a wonderfully original and quirky book about a 30 year old woman who (much to the horror of her friends and family) still works the same shop job she has worked since her early twenties and (even more horrifyingly) she enjoys it. Keiko lives for the store, it gives her life purpose and helps her to become part of the “machine of society”.
I have worked in various customer service roles and personally I found the idea of being taught how to great customers and learning welcoming phrases to “shout from the top of our lungs” horrendous. But Keiko absolutely loves being taught how to speak and how to interact with customers. It was a completely new perspective for me and one that forced me to reflect on how ultimately because I hate working jobs like that I’ve never really understood the colleagues I’ve worked with who enjoy it. Don’t get me wrong I have worked with wonderful people and had a lot of fun at work, but that has definitely always been in spite of the job rather than because of it. The monotony of jobs like that, the constant fake enthusiasm you have to show customers, the lack of autonomy and the knowledge that you are just a faceless cog in the company machine, I absolutely hate it and this book helped me to re-evaluate this.
I also enjoyed the criticism of a society that won’t let people be happy if they’re not conforming to its standards of happiness – which of course should only come through progressing a career or getting married. Although I don’t believe that in the UK we have adopted this to quite the same levels as the book implies about Japan there is definitely a tendency to judge people based on the job that they do, and to see people who have worked the same job for too long (even if they enjoy it) as “failures”. I also really enjoyed the way Keiko “adopts” fired store employee Shiraha, feeding him and allowing him to stay in her bath, just so her family stop badgering her to find a husband and lets them believe that she is “normal” – I’m going to file that idea away for the future! The book was full of witty and absurdist humour; “he’d downgraded me from store worker to female of the human species” that makes it a delight to read.
It was a bizarre and wonderful book and provided some good food for thought on the way society treats those who are actually perfectly content with their lot as somehow defective for not striving for more (be that money, or husbands, or career progression). Ultimately Keiko decides that she is a Convenience Store Woman, that is her identity and that is where she is happiest and she is going to pursue that no matter what those around her have to say about it.











